In O3, we know that they demand fast products and are willing to cut corners. Thus reverse engineering is the order of the day. Labs are filled to the brim with competitor's products that management claims is for testing...But the SOP is that once all the testing is completed, O3 engineers have the joy of tearing the competition's units apart to stare and observe and learn from their designs. To a certain extent, it makes some sense to do that. Kind of like not reinventing the wheel. On the other hand, it halts creativity and creation of new ideas. What I'd like to coin forward engineering. If the whole world kept staring at CRT tvs, do you think plasma or LCD tvs would exist?
O3 is stuck in trend of reverse engineering...in fact, it "worships" this angle of attack. Egads! I mean, if you look at the top 2 or 3 international models already...great! Why do you need to look at every single brand? I mean, the cost of procuring all these models outweighs the benefits. If you manage to put together all the best features of the units, I bet another O3 like company based in a labour and material cost advantaged country will be able to do it faster, cheaper and better.
So well, I propose that O3 attempts to look at neutral engineering. Since reverse engineering will be impossible to rip from their deathlike grasps, they should lock up at least 3 engineers in a separate room away from all external influences and ask them to come up with a new product that does xyz functions. Who knows? It might work right?



